After last year’s successes, the 2019 edition of the Spirits Strategies & Innovation Congress also proved to be an outstanding training and information opportunity for everything revolving around the alcoholic beverage industry.
Strategy and innovation came together to perfection, offering an overview of what the areas of growth in the coming years are thought to be. The key themes at the event included the trends expected in the near future, such as premiumization, craftsmanship, the relationship between off- and on-trade, distribution and the role of retailers in marketing products.
Over the two days, there were a series of engaging sessions such as interviews on stage, live debates and interesting keynote speeches, but we also had the chance to meet innovative and niche spirits producers. Top quality is the focus keyword of this event, at which we are participating with an information desk and a speech, The 3R paradigm in the beverage packaging industry: applications, strategies and myths, held yesterday by Tapì Group Chief Product Officer, Domenico Liberati.
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