Looking forward to seeing you at the Spirits Strategies & Innovation Conference – 20 and 21 October

tapigroup 15 October 2021 0

The Spirits Strategies & Innovation Conference is back this year after great success in recent years. And this is the tenth edition of the event. Some of the key players in the sector will be gathering on 20 and 21 October, in London’s stunning Chelsea Harbour Hotel.

This year we will look specifically at a variety of issues – from the importance of a robust e-commerce strategy for alcoholic drinks and spirits producers to the impact of Covid-19 on the whole industry. And we’ll also examine sustainability – the pivotal trend that’s fundamental for the entire sector.

Two days of much-needed networking opportunities but also time to find out and learn about current and future directions.

As event sponsors, members of the Tapì team will be at our stand to provide information on all our closures. And Barry Hamilton, Sales Director Scotland & Ireland, will be hosting a presentation focused on industry trends that go further than sustainability. His presentation title is Trends Beyond Sustainability: driving evolution within packaging.

See the agenda of the event

“BEST MANAGED COMPANIES” 2021. TAPÌ WINS THE DELOITTE PRIVATE AWARD FOR THE FOURTH CONSECUTIVE YEAR.

tapigroup 13 October 2021 0

2018, 2019, 2020, 2021: for the fourth consecutive year, Tapì S.p.A. is among the winners of the “Best Managed Companies” award, the Deloitte Private initiative dedicated to Italian corporate excellence.

74 are the Italian companies who stood out for strategy, expertise and innovation, commitment and company culture, governance and performance, corporate social responsibility, internationalisation, the 6 assessment criteria on which the award is based.

The BMC companies have performed better than the Italian average, registering an average 14,4% increase in sales in 2020. “This is about showing strong adaptability to the context and capability to react to both the pandemic and economic crisis. In one word: resilience” declared Ernesto Lanzillo, Partner Deloitte and Private Leader.

Roberto Casini, CEO at Tapì S.p.A., commented:
We are so proud and delighted to have received Deloitte’s ‘Best Managed Companies’ award for the fourth year running. This recognition reflects the commitment, dedication and passion we invest into our work every day – all with the aim of reaching the very highest business and personal goals. Tapì strives towards continuous growth and improvement and I’m certain this award will serve to drive us to succeed in our future challenges. I’d like to thank everyone at Tapì – it’s you who has made this award a reality.

Another important and prestigious proof of the whole company commitment towards the Tapì growth vision and excellence pursue.

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TAPÌ’S SUSTAINABILITY IS GROWING FAST.

tapigroup 1 October 2021 0

TAPÌ’S SUSTAINABILITY IS GROWING FAST.

Tapì has been awarded as Bronze Medal at the Pentawards 2021 for its sustainable design.

A closure with a sunflower seed inside: this is the idea that lead Tapì all the way to win one of the most prestigious design award worldwide. The solution isn’t although as simple as it seems.

The award winning packaging concept is indeed a mix of state-of-the-art design and product innovation as it shows both an engaging aesthetics and some real sustainability. The cap is splittable in two parts: a recyclable top and a leg that can be planted straight into the ground.

This is what makes it interesting. It is not just a recyclable stoppage; it’s a sunflower plant waiting to grow and the bottle itself is its special, specifically designed vase.

“We are very proud of this award and especially of the whole concept.” Comments Domenico Liberati, Global R&D Manager of Tapì “Sustainability is a key driver in our innovation and it is at the core of all the new solutions we are working on”.

Eduardo Kennedy, Global Technology Development Manager, continues “As a team we believe its a great step towards portraying Tapi core values as a creative, innovative and design oriented company, empowering value creation for our customers in each new product. We can all be proud that Tapi has once again showed that we are able to go head to head against the biggest players in the packaging industry as result of many years fostering an innovation driven culture and a workspace in which talent can flourish.”

CREDITS

Category: PROFESSIONAL CONCEPTS
Sub-Category: Professional conceptual work – Sustainable design
Brand: Ikigai – Sowing Life…
Entrant: Tapi Group
Country: Mexico
Product Development Coordination: Ana Valencia
Product Engineering: Andrea Fernandez, Monica Fregoso
Rendering: Álvaro de la Serna
Research & Development Management: Eduardo Kennedy
 

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LUXE PACK 2021

tapigroup 17 September 2021 0

We are looking forward to participating in Luxe Pack Monaco 2021, the trade show dedicated to the luxury creative packaging sector.

The Grimaldi Forum will be again the location for the event, from the 27th to the 29th of September.

This is an opportunity for us to finally show our LEI projects and products, aiming to reduce the impact on the environment. Besides, of course, many new products and finishes!

 We are glad to welcome you to our booth, n. DB19.

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How has the brewing industry changed in Europe during 2020?

tapigroup 3 September 2021 0

In 2020, beer sales across Europe plummeted by 42% but have already seen a recovery in 2021.

The increase – even if rather small – in beer sales has partially absorbed the overall slowdown in the European sector caused by the pandemic. The year 2020 closed with a net drop of 9% compared to the previous year, cancelling revenue by over €3 million.

These data points do not make for comfortable reading, but could have been much worse had the majority of pubs, bars and restaurants not reinvented themselves with takeaway and delivery services.

But that’s not all. Estimates show that employment generated by the beer value chain has dropped by around a third during 2020, going from 2.6 million to 1.8 million people. The majority of losses being within the hospitality industry, closely followed by the retail industry.

2020 in Europe – the impact on the brewing industry

We are very aware that unfortunately most of the continent has seen complete closures of bars, pubs and restaurants for long or short periods of time. Restrictions were relaxed in the summer months to then return again as autumn and winter approached.

All this has meant a 42% drop in wholesale beer sales, going from 126 million hectolitres in 2019 to 73 million hectolitres in 2020. Redress arrived from the retail sector with the result being a much more limited drop in light of the pandemic. As already mentioned, the impact became ‘only’ 9% of all annual beer sales for Europe leading to a revenue loss of €3 million.

Changes in the relationship between brewers and consumers

Due to the severe impact Covid-19 had on the brewing sector, many producers have devised new strategies to get close to consumers in an attempt to limit losses linked to pub, bar and restaurant sales. Here are a few of them.

Online tastings

The main characteristic of 2020 was a significant increase in free time compared to normal. For this reason, producers and others have taken advantage of the situation to offer tasting boxes directly to consumers’ homes with individual or group Zoom sessions.

It’s one way to communicate beer culture, gain potential new customers and build customer loyalty, as well as creating communities – a very important aspect.

Online tastings have been offered with success by many brewers. A clear sign that 2020 has altered some consumer habits around alcohol consumption in Europe – and the rest of the world – for ever.

Local promotion

With the closure of bars and restaurants, a number of smaller brewers found they had unsold warehouse stock. In light of this, several producers were able to turn this situation to their advantage. They made themselves known to local customers and offered them products that are difficult to get hold of through large distribution networks.

So it’s not by chance that the artisan beer sector has remained stable with little fluctuation compared to the previous year, despite the pandemic.

Delivery

Home delivery has effectively become the essential channel to reach customers. Created as a way to overcome the closures of bars and restaurants, it cannot be considered a temporary measure today. Now more than ever, the average customer has discovered the convenience of delivery and this will remain a preferred channel for many even when the pandemic is over.

In 2020, home delivery was the salvation of many artisan beer producers. For example, Brauerei Braukunst managed to sell all the beer in its warehouse in one day just by using WhatsApp to communicate with its customers and delivering their orders direct to their homes. Similarly, Bier Factory, a small Swiss brewer decided to promote other craft beer producers and deliver orders across the country.

Trends for 2021

With the recovery of business activity in the beer industry, such as festivals, it is very likely that the whole industry will recover compared to the previous year. Of course, given the improving situation, it would be good to have a positive close to the year in comparison to 2020.

Want to find out about Tapì solutions for the beer sector?

Take a look at Mekano!

ÉDITION SPÉCIALE BY LUXE PACK: 31 AUGUST AND 1 SEPTEMBER 2021

tapigroup 26 August 2021 0

Édition spéciale – spin-off Luxe Pack event – is focused around sustainable, luxury design. It’s our first time back at this event after a long year of closure.

We will be travelling to Carreau du Temple in Paris for 31 August and 1 September to present our latest eco-friendly innovations. Abor is a design that lets us produce closures from distillation waste and T-Cask continues to develop our circular economy focus, but this time it is made by reusing wood from ageing barrels. And lastly, we have Duo – a closure with separable elements to make it really easy to recycle. And that’s not all. We can’t wait to show you our other latest products, created and fine-tuned over the last year.

The second edition of Édition spéciale marks our return to the world of trade fairs and events, where brands, producers and suppliers can finally meet up and breathe life into new ideas, designs and partnerships. All within a new, exclusive location.

This event will give us the chance to express our responsibility to the planet – our focus for our designs as well as the development and launch of new projects. 

We look forward to seeing you at stand B08, Carreau du Temple.

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LOW- AND NO-ALCOHOL BRANDS TAKE THE BEVERAGE SECTOR BY SURPRISE

tapigroup 29 June 2021 0

Increasing numbers of consumers prefer low-alcohol beverages due to health and well-being motives.

Health has become big business and according to recent figures the global value of the well-being market is almost $4.5 trillionNo- and low-alcohol drinks make up a burgeoning section of this accelerating market. In fact, it is estimated that by 2024 the sector will undergo faster growth than that of wine or beer, recording annual growth of 20.6%.

Consumer awareness factor

Over recent years, the trend has been towards more informed consumption.

Awareness of why, what and how much we drink is a cultural movement that has seen an uptick over the last ten years.

Even if consumers pay more attention today, the choice is not as broad as the traditional spirits offering. There is still a huge gulf between offering and demand. For this reason, more options and choice are needed, demonstrating that there’s still a long way to go in this niche market.

Increased demand

Demand for no- or low-alcohol products has grown in the last twelve months, mostly due to the increase in well-being macro-trends.

During the various lockdowns, we have all paid more attention to our health through a more balanced diet and physical exercise either at home or outdoors. Consequently, we have become more aware of our choices and our alcohol consumption.

It’s not by chance that the boom in this sector has happened over the last year. And since many brands in the sector are relatively small, therefore more flexible, they have been able to respond to consumers through e-commerce and create digital strategies to develop their own profiles.

Big brands muscle in

The category has been further strengthened by well-established names that have launched low alcohol content spin-offs, such as Beefeater Light and Ballantine Light from Pernod Ricard, which are currently being tested in the Spanish market. Martini has also entered the space with a 0% ABV, introducing Vibrante and Floreal last March to great success.

This has sparked the current unexpected chain reaction.  People are constantly looking for more low-alcohol choices and companies are doing everything they can to pioneer innovative products that will respond to this demand. This in turn triggers more interest and demand from consumers.

The United Kingdom is a very specific market for the low- and no-alcohol market. Innovation has always been central to the beverage sector in the UK, so people are inquisitive and tend to enthusiastically try out new products. So, it’s no surprise that MeMento launched its RTD offering in the UK and Italy, created in collaboration with Nio Cocktails. This has brought the concept of low-alcohol mixology into the home and has shown people that exceptional cocktails don’t necessarily need alcohol.

Looking to the future, various brands maintain that low- and no-alcohol products still need more approval as a category in itself to shake off the image of being just a no-alcohol version of a spirit. This is mainly due to consumers expecting them to have the same flavour as their sister alcoholic product and being able to enjoy them for what they are – complex blends to enjoy on their own or in a stunning cocktail. A real revolution that will – most likely – completely reshape the beverage industry in the near future.

TAPÌ S.P.A. HAS BEEN AWARDED THE ECOVADIS SILVER MEDAL, DEMONSTRATING ITS COMMITMENT TO SUSTAINABILITY

tapigroup 3 June 2021 0

Tapì S.p.A. has been awarded the silver medal in recognition of its rating by EcoVadis, the world’s largest provider of corporate sustainability assessments, which takes into account environmental, social and ethical performance.

The sustainability certification process, which involves a careful analysis and checking of all the required processes and parameters, led to this award of fundamental importance for the company.

Participating in the EcoVadis rating process and obtaining a silver medal was a priority objective for Tapì S.p.A. in its continued commitment to improving the quality, efficiency, transparency and sustainability of the production methods, services and products it provides to its customers and to promoting this culture throughout the Organization.

Martino Vettorazzi, Quality Manager at Tapì S.p.A., commented:

 “We are proud to have achieved this result, which for Tapì represents a way of expressing its sustainability policy. Excellent teamwork, thank you all!

Other ESG projects are underway at Group level, and we hope to bring them to fruition soon.”

After obtaining ISO 9001 certification and registering with the Sedex portal, which certifies the ethics of corporate processes, obtaining EcoVadis recognition confirms the company’s achievement of excellence and desire to pursue its improvement goals in terms of sustainability, as well as further strengthening its image with customers, who are increasingly selective in working only with companies approved and validated by accredited certification bodies.

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THE TOP FIVE WHISKY TRENDS FOR 2021

tapigroup 31 May 2021 0

According to a recent study by the Italian National Institute of Health, the rise in home deliveries meant that alcohol consumption at home shot up by 250%. This was aided by the multiple lockdowns and virtual happy hours. But these statistics are not cause for concern: broadly speaking, drinkers now tend to drink less but better, preferring quality over quantity.

The entire whisky industry has also benefited from this trend, going from strength to strength during the pandemic. As proof that this market sector is growing, a considerable number of rather innovative products have launched on the market last year.

But what are the whisky trends for 2021? To mark World Whisky Day, which took place a few days ago, we thought we’d take a look at this year’s new trends.

Change in target market

In the past, whisky was generally consumed by older males. These days, both women and men enjoy this spirit, including younger drinkers (over 25).  This trend is evident all around the world and it appears that whisky is the spirit of choice among this new generation of drinkers.

In particular, the popularity of Irish whisky appears to be growing. Its combination of accessibility and tradition makes it a natural starting point for millennials who are new to the spirit.

Tradition 2.0

In recent years, there has been increased interest in reviving traditions, bringing production methods and recipes back to life with a modern twist. This modern update is certainly a big trend for 2021, helping to engage younger generations as they discover the history and quirks of brands and their products.

In response to this trend, several distilleries are recreating old recipes. Taking original ingredients, they are using modern ageing methodsto give them a new twist, producing distinctive nuances of taste.

Experience is at the heart

Consumers, particularly millennials, are constantly on the lookout for new experiences. This is reflected in the way they approach and appreciate new whiskies.

In the past year, as a result of the pandemic which shook the world, people have become very interested in virtual experiences where they can sample, discover and learn more about whisky. This creates new opportunities for the future, where both virtual and in person events can engage and create a rapport with the target market.

Demystifying of the product

In the past, whisky was associated with deeply ingrained snobbery. This led to widespread assumptions about the spirit and what it stood for. Of course, each drinker has a different taste, which is unique to them, and “experimentation” is the order of the day.

In times of great historical change such as the one we are currently going through, drinkers rarely get attached to one specific style. They simply want to hop between the different nuances of taste, an even more fun way to appreciate this product.

More room for new production regions

We all know that whisky is produced in certain historically well-known and distinctive regions, including Scotland, Ireland, and Japan. Yet, it seems that some lesser-known whisky regions will make their mark in 2021.

At the pinnacle is Taiwan, home to Kavalan Distillery, which has won many accolades during recent years. A geographical oddity nestled between the Yilan mountains and the sea, its mountain winds and air currents help accelerate the whisky ageing process. This unique microclimate makes for its unique products, presenting Kavalan as one of whisky’s most important frontiers east of Scotland.

Would you like to discover our range of products for the whisky industry?

Visit the spirits section on our website.

Packaging customization is a given

tapigroup 16 April 2021 0

Customizing your packaging not only supports brand awareness, it also favors sales and your business image.

Packaging is one of the essential elements of mixed marketing, as it communicates a product’s characteristics and identity from the first glance. And when done well, it assists in the sales process. From a simple element designed to contain, preserve or transport a product, packaging is becoming an ever more significant communication tool. After all, it is the first perception a consumer has of a product.

This leads to another topic – namely packaging customization – which is fundamental in highlighting one benefit over another and in emphasizing the values or messages a brand wants to convey to its customers.

Advantages of packaging customization

Aside from profiling a brand’s features and unique characteristics, packaging customization brings other advantages with it. Let’s take a look at them.

Customer loyalty

Each and every activity is based on a percentage, either high or low, of regular and repeat customers. Packaging definitely plays a fundamental part in buying habits, especially when linked to a specific ‘selling proposition’.

Let’s look at an example by taking an imaginary company that makes wine. For many years it focussed on making its products in the most sustainable way possible. So, its choice of packaging should also reflect the values of the company – even by selecting the Devin bottle closure by Tapì. This eco-friendly seal is designed for the wine industry and made from grape pomace waste that would otherwise have gone to landfill.

Packaging lays the foundations for customer experience by reaffirming the reasons why a customer chooses a given company or a specific brand. This is why it should be consistent, as it convinces the customer to come back to the same brand after the first purchase.

Brand storytelling

The very first image a potential customer has of a product is its packaging. This should reflect their expectations and should be consistent with a narrative that tells the customer about the unique features, characteristics, quality of the product and the brand itself. 

Let’s look at another example.

A superpremium whisky, designed for a highly specific target market, should be presented in a bottle – and equally sealed with a closure – that expresses quality from the initial glance. The Signature range by Tapì is the perfect fit, as it has luxurious materials such as wood and ceramic, making it ideal to add the finishing touch to any packaging.

Brand development

Besides packaging design that’s focussed on the product features to be conveyed, customization can also position certain graphic elements for the brand on the packaging with the aim of raising awareness. This can go from the brand’s choice of color for the label or seal, as well as the choice of bottle or decorative element that relates the company’s values.

By focussing solely on closures designed for the world of premium beverage – a market where Tapì has been operating for over 20 years – it can state that customization has now become a critical element. Additionally, it is one of the greatest values to communicate to customers through experience and specific awareness of technology, materials and applications.

A few examples could include color customization, logo or text application through stamping or engraving, and even specific technical processes for various materials that offer truly unique artisanal effects.

A final note

Regardless of whether your product will always have competition, even the smallest nuance can help to attract a customer’s attention and convince them to purchase.

Good quality packaging customization can be the added value to create that longed-for wow effect. Likewise, it ensures the brand name is associated with specific values clearly etched in the customer’s mind, even after the transaction is complete.

Want to find out more about our customized closures?

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