From today, Tapì is going for a new look, with a new coordinated image that expresses design, innovation and a focus on a constantly evolving market. Another step up in a long journey towards excellence and the internationalization of our brand.
In a new strategic operation, as we begin 2019, we decided to adopt a new Global Branding platform aiming to harmonize our brand architecture and increase our brand recognition, as well as our brand awareness, on the global market. One small step that reflects the giant strides we have taken as a constantly evolving international group.
A new logo, new website, new communication guidelines, a review of our business units and the TapInk project – these are just some of the elements of Global Branding here at Tapì. A new opening towards our main market – premium beverages.