Expocachaça: the leading Brazilian event for the cachaça supply chain
tapigroup
21 June 2019
Since 1998, Expochaça has been the main event for the whole supply chain of Brazil’s symbolic national distillate. Now in its twenty-first edition, the event took place at Expominias in Belo Horizonte – and in partnership with Premiere Pack, Tapì was among its many exhibitors.
There were two main threads for 2019 – the B2B Fair, putting producers in contact with various suppliers, and the B2C Festival, aiming to introduce new leading brands to consumers. The thirteenth edition of Brasilbier was held at the same time, thus bringing cachaça production chains together with those of craft beers, and making for an outstandingly successful event.
Expocachaça has been the main driver in raising the profile of this noble distillate and increasing its visibility, through unceasing promotion and advertising of the distillate on both domestic and foreign markets. We are proud to say that, in our own small way, we also embraced the trade fair’s mission for 2019.
