PRICELESS – Make a Mark Project
A shared vision and a collaborative process, where branding becomes meaning
Co-Partnership was created as a space for discussion, where strategy and creativity come together naturally. Here, branding, packaging, and activation become tools for building relevant stories, rooted in culture and designed to last.
Founded in 2011 by Max Harkness and Zoe Green, the agency grew around a simple idea: the strongest brands are born from collaboration. A job based on listening, collaboration, and sensitivity, where ideas take shape through authentic relationships and creativity that leaves its mark.
Our pursuit is PRICELESS
Priceless originates from a conscious design freedom, far from pre-established places, processes, and conventions. An interdisciplinary approach between discovery and intuition, selecting exceptional whiskeys and collaborating with master blenders who share an open and curious vision of the unexpected.
This attitude gave rise to Priceless Pursuit No.1, a Kentucky bourbon enclosed in an object that challenges the traditional codes of whiskey and design. The bottle, inspired by common soft drink bottles, is reinterpreted in glass—a noble and infinitely recyclable material—reducing the formal language to the essential.
Discreet decorations, surfaces designed for touch, and a coherent packaging system complete the experience, constructing a unified narrative. Every choice, from form to materials, is the result of collaboration and contributes to elevating the object beyond its function, transforming it into a reflection on value, prestige, and what whiskey can become.
When vision and technical kow-how reinvent an icon
The collaboration takes shape in the transition from concept to creation, where technical know-how becomes a creative tool. It is a quiet and precise process, in which Tapì’s experience translates a recognizable image into a concrete, coherent closure designed to last.
The project stems from the desire to reinterpret an everyday icon: the classic soda cap from the 1980s. A recognizable reference, reinterpreted in metal with an almost philological attention to its distinctive features. The vertical knurling defines its visual rhythm, while the visible mark of the tamper, simulated and integrated into the shape, becomes part of the design language. The slight conicity of the cap naturally accompanies the shoulder of the bottle, creating a fluid continuity between the closure and the body.
Inside, the thread is carved directly into the metal, in a precise gesture that eliminates superfluous elements and returns an essential, coherent object designed as a single system.
CUSTOMER:
Co-Partnership
Make a Mark
PRODUCT:
Special Project – Zamak
