Coqui Coqui
Coqui Coqui: when fragrance becomes a journey
Coqui Coqui is much more than a fragrance brand: it is an expression of a distinctive way of life.
Founded by Nicolas Malleville and Francesca Bonato, the brand was born from a deeply personal connection with travel, hospitality and the natural world, shaping an evocative universe inspired by places such as the Yucatán Peninsula, Bora Bora and the Riviera dei Fiori.
For Coqui Coqui, luxury is not about excess, but about authentic experiences, a profound connection with nature and the preservation of artisanal traditions. Fragrance lies at the heart of this philosophy, capturing the memory and atmosphere of different places through botanical notes inspired by flowers, fruits, woods, herbs and roots.
Each scent becomes the expression of a journey: a sensory way of bringing distant landscapes, cultures and emotions into everyday life.
A distinctive detail that completes the experience
When a fragrance carries such a strong visual and sensory identity, every element of its packaging becomes part of the story.
For this project, Tapì worked closely with Francesca and Nicolas to translate Coqui Coqui’s distinctive vision into a bespoke packaging component, developing and supplying a customized zamak overpump designed to become an integral part of the brand’s recognizable aesthetic language.
Its polished golden finish creates an elegant contrast with the clean geometry of the glass bottle, while the embossed branding adds depth, character and a refined tactile dimension.
More than simply concealing the pump, the overpump becomes part of the fragrance experience itself, extending Coqui Coqui’s identity into one of the smallest yet most visible details of the packaging.
Turning brand identity into material
Beauty packaging is increasingly about translating a brand’s personality into tangible details. Materials, finishes, proportions and customizations all contribute to creating an object that is immediately recognizable and consistent with the world surrounding the fragrance. With its solidness, metallic brilliance and customized embossed details, the zamak overpump developed for Coqui Coqui combines decorative impact with a strong sense of identity.
The project reflects Tapì’s approach to the beauty market: working closely with brands from the development stage to transform an aesthetic vision into a technically engineered component, balancing functionality, craftsmanship and design.
Because when every detail speaks the same language, packaging becomes more than a container: it becomes part of the identity and experience of the product itself.
CLIENT:
Coqui Coqui
PRODUCT:
Perfume Over Pump
