WinExpo Georgia 2019 is a trade fair which aims to give producers and exporters the opportunity to create new business opportunities, in a complex market such as Georgia and the whole of the Caucasus region.

The three-day event, organized by the ExpoGeorgia Trade Fair Centre in Tbilisi with support from the country’s Ministry of Agriculture and the National Wine Agency of Georgia, was held from 13 to 15 June and one of the numerous exhibitors there was Tapì.

The significance of WinExpo Georgia lies in its uniqueness. This is the only wine and spirits international fair to be held anywhere in the country and, indeed, throughout the Caucasus region. That makes it an unmissable opportunity to discover new and emerging trends in Eastern Europe and to present products or services designed to attract this market niche.

WinExpo is a hybrid project, a cross between an exhibition, a competition and a forum where the main aim is to create new synergies and pave the way for new agreements between producers and exporters.

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Der hochinnovative und kreative Geist der Tapì-Gruppe trifft auf die Tradition und Exzellenz von Les Bouchages Delage. Eine wichtige Akquisition, die der Beginn eines regelrechten Hubs ist und mit dem Ziel ins Leben gerufen wurde, neue innovative und qualitativ hochwertige Verschlüsse für die Märkte Premium und Super Premium zu entwickeln.

Ein Zusammenschluss, der die globale Präsenz von Tapì stärkt und erforderlich ist, um diese kleinen Juwelen des Verpackungsdesigns kreieren zu können, die dank der Bereitschaft zu Synergie und Austausch stets noch raffinierter, noch kreativer und noch funktionaler sein werden. Originelle und avantgardistische Verschlüsse, die die Einzigartigkeit des Produkts, das sie versiegeln, repräsentieren sollen.

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Since 1998, Expochaça has been the main event for the whole supply chain of Brazil’s symbolic national distillate. Now in its twenty-first edition, the event took place at Expominias in Belo Horizonte – and in partnership with Premiere Pack, Tapì was among its many exhibitors.

There were two main threads for 2019 – the B2B Fair, putting producers in contact with various suppliers, and the B2C Festival, aiming to introduce new leading brands to consumers. The thirteenth edition of Brasilbier was held at the same time, thus bringing cachaça production chains together with those of craft beers, and making for an outstandingly successful event.

Expocachaça has been the main driver in raising the profile of this noble distillate and increasing its visibility, through unceasing promotion and advertising of the distillate on both domestic and foreign markets. We are proud to say that, in our own small way, we also embraced the trade fair’s mission for 2019.

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Tapì Group is among the 46 companies that, in May, received an award at Palazzo Mezzanotte, the headquarters of the Italian Stock Exchange, as one of the Deloitte Best Managed Companies 2019.

This significant prize, now in its second edition in Italy, was set up to promote the excellence of Italian design through a prestigious international award from Deloitte, one of the largest professional services providers on the corporate scene, and reserved for companies whose organizational skills, strategy and performance stand out from the crowd. Companies with a proven ability to implement solid, long-term strategies and to introduce innovation and internationalization as part of the active role they play in their ecosystem.

Here in Italy, the award ceremony was supported by Confindustria, Elite (the London Stock Exchange Group’s support programme for fast-growing ambitious companies) and by Altis Università Cattolica, which worked alongside Deloitte to make the selection method more suitable for the Italian socio-economic context.

An important accolade, which gives us a motivational boost to keep helping with th growth of the Group and the search for excellence in designing and manufacturing our closures.

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June 2019 proved to be overflowing with events. After Expochaça, and a few days before WinExpo Georgia, we flew to Mexico for a truly innovative event: Clinica de Design Expopack (Spanish for Expopack Design Clinic).

A day of theoretical and practical training, sponsored by us, which gave us a chance to exchange points of view with the participants on the latest trends in packaging design and materials for the spirits and wine sectors.

An opportunity featuring not only synergy, but also a competitive side, with the on-site development and prize-giving of the finest innovative packaging solutions created by the many designers at the event. Tapì products led the way in the closures segment. A jury of international experts was on hand to judge the various concepts, awarding a prize to their favourites at the end of the event.

A fascinating format that enabled us to plunge fully into every aspect of the packaging design world.

Over the last few days, from 28^th to 30^th May, we went up to Milan for Packaging Première, an all-Italian event dedicated entirely to luxury packaging.
Designers, international brands and manufacturers – Fieramilanocity provided an excellent opportunity to exchange views and ideas with other experts and firms, as well as to discuss premiere launches and new trends in the packaging sector.

A success for the third year in a row, aiming to consolidate the concept of packaging as a vehicle for experiential communication on the premium spirits scene. An exclusive event, with great attention to every single detail, as well as a showcase and a discussion space designed around seven macro-areas welcoming exhibitors from the food & beverage and other sectors.

We are proud both to have taken part and that one of the many ranges we presented was our Signature range – exclusive designer closures for unique spirits.

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Luxe Pack, the global luxury-packaging event, has launched a spin-off event for 2019, completely given over to the concept of green design: Édition spéciale.
On 4^th and 5^th June, we will be flying to Paris, to Carreau du Temple, where we will be presenting our environmentally-sustainable innovations: from Abor, closures made from spent lees from the distillation process, to the Signature Ceramic and Wood range, both made from natural, eco-sustainable materials.

A first edition, in an amazing location, the ideal place for brands and producers to come up with ad hoc solutions that will help the environment. The issue of sustainability is more topical than ever, which is reflected in the large turnout of exhibitors eager to introduce their green solutions to participating companies.

Here at Tapì we also regarded this as an unmissable event, as we are committed to sustainable action and to designing Planet-friendly closures. We look forward to meeting you at Carreau du Temple at Booth B20!

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With our 20 years of experience in the sector, here at Tapì we are very much geared towards of the concepts of design, functionality, sustainability and beauty. Unique closures designed specifically for the products they will be sealing. A beauty that sets apart every single seal, created to enhance each and every component of the packaging.

Tapì’s new Brand Architecture is rooted in these concepts, expressed through the following tagline:

“Uniqueness inside, beauty on top.”

“Uniqueness”, linked to our customers’ products which we carefully seal with all of our heart, “beauty” as an aesthetic and functional concept inherent in our packaging-enhancing design creations. 

A new identity that amplifies not only the brand as a whole, but also the Business Units that make up Tapì today:

• Tapì Collection is a perfect blend of design, innovation and quality materials;
• Tapì Signature, which embodies elements of style, prestige and elegance;
• Tapì Revò, the creative workshop which studies and develops new product and service solutions, with the focus on practicality and environmental sustainability.

Three separate – yet perfectly complementary – business units, each of which helps create little jewels for the spirits, wine, oil and condiments, beer and cosmetics sectors. Daily innovation that enables us to anticipate the trends of a constantly-evolving packaging market.

Ab heute erscheint Tapì in neuer Gestaltung mit einem neuen koordinierten Image, das von Design, Innovation und der Aufmerksamkeit für einen Markt in konstanter Entwicklung spricht: eine neue Stufe auf einem langen Weg zur Exzellenz und Internationalisierung unserer Marke.

Im Sinne einer strategischen Maßnahme haben wir zum Jahresbeginn 2019 beschlossen, eine neue Plattform für das Global Branding anzuwenden, um unsere Markenarchitektur zu harmonisieren und außer dem Bewusstsein auch die Bekanntheit auf dem globalen Markt zu verstärken. Ein kleiner, großer Schritt, damit wir uns als internationale Unternehmensgruppe in ständiger Entwicklung behaupten können.

Ein neues Logo, eine neue Website, neue Leitlinien für die Kommunikation, eine Überarbeitung unserer Business Units und das Projekt TapInk sind nur einige Elemente für das Global Branding Tapì. Und dies alles steht für eine neue Öffnung speziell für unseren Referenzmarkt: Premium Beverage.

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On the 4^th and 5^th of June, we will be flying to Paris to take part at the Édition Spéciale of Luxe Pack, a renowned European trade fair for luxury packaging, with a focus on sustainability.

This year, as well as amazing and dazzling visitors’ aesthetic sensibilities, the exhibition stands will not only be focussing on how to create elegant refined packaging. The Parisian trade fair will be aiming to create a wow effect above all for the benefits it can provide for the environment.

Of the 60 companies selected for Édition Spéciale, the packaging projects that will be exhibited at Le Carreau du Temple will be those which, in addition to enhancing the shape of some of the finest products around, also come up with solutions and innovations for those who value ecology and the well-being of the environment above all else.

Here at Tapì, we’re getting ready to grace the event with our solutions, which include Abor, a new concept in green design which aims to develop new ways for the distillates market to return to its origins, respect for Mother Earth and her resources. The idea underlying Abor is to re-use the waste materials from distillation to create communicative and eco-sustainable closures. An original idea for enhancing the origins of the product and those of the terroir in which it was conceived.

We can’t wait to get to Paris to provide you with all the information you might need! We look forward to seeing you at Édition Spéciale by Luxe Pack.

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