From October 24th to 26th, we were in the Indian city of Mumbai for Drink Technology. This three-day event attracted exhibitors from all over the world, interested in understanding how the beverage industry is evolving within the Indian market.

Several Round Table Talks were held, while one fascinating introduction this year was the Buyer-Seller Forum, which connected the demand and supply sides in a highly efficient way.

Currently, the Indian market for alcoholic beverages is around 15 billion rupees, the equivalent of well over 200 million US dollars. Growth estimates by Euromonitor International, by 2021, amount to 100% for soft drinks and 35% for alcoholic drinks in general, including spirits, wine and beer. These excellent forecasts are rooted mainly in the social changes and strong economic growth that the country is experiencing.

Drink Technology India was a unique opportunity to gain first-hand experience of the Indian market’s potential, as well as to learn and exchange viewpoints with sector professionals at global level. At this Mumbai event, our booth concentrated on presenting all the new items in our collections, which look to match trends in the beverage industry, dictated by the evolution of consumer needs, especially amongst Millennials.

From Tapì to Signature collections: innovative and sustainable materials for unique and highly customized packaging.

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What pushes you, what guides you? What drives you, the focus of the new launch format for the 508, the latest addition to the Peugeot stable.

A question which might be seen as provocative, but which Peugeot decided to ask entrepreneurs who represent Italian excellence around the world. The world-renowned automobile brand asked a range of entrepreneurs to explain what drives their commitment and professional growth, exploring the various crossover points between the automotive sector and the motivational and aspirational impetus that has led Italian entrepreneurship to thrive in a variety of different sectors.

The goal of the format was to highlight companies driven by their dreams, through people with a burning desire for growth who like to step well out of their comfort zone.

Tapì was one of the stars at the event, along with some of Italy’s finest companies, first at Caffè Pedrocchi in Padua and then at the Unicredit Pavilion in Milan. A unique opportunity to tell our story and set out our goals. We are proud to have been chosen by Peugeot as an example of Italian excellence.

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Our many years of experience in the world of spirits, and in the beverage world as a whole, has enabled us to design an innovative closure for air fresheners.

The main problem for these diffusers is that there is no suitable cap to help the end customer open them quickly and simply. Indeed, air fresheners generally have a dual closure: a screw cap with a hole where the sticks come out and a plastic cap for sealing the contents in so that they don’t spill during storage or transport.

Duo, Tapì’s new two-in-one closure, acts as both cap and ring to house the reeds that release the fragrance into the air.

Duo can provide manufacturers with a series of advantages:

• Lower production costs as only one component needs to be purchased;
• Greater aesthetic appeal as both the wood and the internal closure can generally be customized;
• Simple storage and transport for the finished product, without any risk of leakage.

Our long experience of designing innovative closures for our customers in the beverage sector means we know just how important it is to preserve aromas. That is why we designed Duo, to make it easier to close air fresheners, with reeds that help to diffuse the fragrance.

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As we are well aware, craftsmanship is a growing trend in the beverage sector, so its packaging needs to fully reflect the essence of the finished product.

Signature Stone, the new closure designed by Tapì as part of the Signature Ceramic range, uses an ecological material (ceramics, of course) combined with a leg that can be made out of a synthetic material, cork or micro-agglomerate, according to the customer’s requirements.

As well as fitting in with the craftsmanship trend, which is increasingly popular among end customers, it is also an ethical green-design choice. A natural noble material that helps makes closures into true artistic masterpieces.

Stone-finish ceramic helps create one-of-a-kind packaging, dedicated to the world of premium spirits. What is more, it acts as a trait d’union between innovation and tradition, enriching a functional element – in this case a traditional closure – with the expressive qualities of an age-old material such as ceramics.

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Dave Pickerell, the King of American Whiskey, has passed away

On 1 November, in San Francisco, Dave Pickerell lost his fight against hypertensive heart failure.

His death has left a great void in the spirits sector. The King of American Whiskey played a central role in the growth of the Maker’s Mark brand. And he put the experience he had gained over the years to good use in recent times, helping dozens of entrepreneurs with small-scale craft distilleries to grow and thrive.

Dave Pickerell used to play American Football, but was also a chemical engineer who set out to transfer the high quality standards in the chemical industry into whiskey distillation, both at Maker’s Mark and at smaller distilleries such as Nelson’s Green Brier Distillery.

He earned himself the nickname “Johnny Appleseed of American Whiskey”, through his expertise and his influence on the production of some of the most expensive premium whiskeys, and his passing will leave a huge gap in the beverage industry.

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On the 30th and 31st October, we were in London for the Spirits Strategies & Innovation Congress, an intense two-day event, dedicated to strategy innovations on the spirits market.

The event saw a string of interesting conferences and speeches: a unique opportunity to generate complementarities and synergies among the various professionals and companies operating on the international scene.

As sponsors of the event, Tapì took part with a vertical presentation about the closures sector. The evolution of technologies and market trends, use of materials and those little innovations that help to preserve the finished product even better.

The generation born between 1980 and 2000, the so-called Millennials, play a central role in shaping trends in the packaging world, which of course also has a knock-on effect in the closures sector.

Eco-sustainability, craftsmanship and brand-related experience are just some of the values which are so deeply rooted within their generation – which is why leading beverage companies are evolving marketing strategies to encompass such trends: aiming to satisfy what is a growing – yet at the same time increasingly niche – demand.

Anticipating trends is vital if we are going to continue to respond to the market. That is why, in recent years, Tapì has also evolved towards new technologies and innovative materials, seeking to offer increasingly complete and exclusive elements, especially to premium brand producers.

Differentiation, customization and exclusivity. These are the principles of the Abor project, of Signature Ceramic and Wood Inspiration, some of the Tapì closures that embellish packaging aiming to improve the consumer’s experience.

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