The Carbaline Over Cap: when details become signature
In the beauty world, the smallest details often make the biggest difference. For Carbaline’s eau de toilette, Tapì designed a new over-pump cap that transforms a purely functional component into a distinctive element – uniting aesthetics, sensory experience, and brand identity.
The brief was clear yet complex: conceal the spray pump while preserving visual harmony with Carbaline’s refined style. Technical and aesthetic needs converged – the cap had to slide effortlessly, align perfectly, feel premium in the hand, and remain scalable for industrial production. Above all, it needed to embody Carbaline’s artisanal soul.
The Solution: A dialogue between materials
The answer was found in co-injected construction, combining two materials in one seamless piece:
– Natural beech wood veneer conveys warmth, naturalness, and craftsmanship, echoing Carbaline’s Italian heritage.
– Soft-touch terracotta interior ensures a smooth tactile experience, protects the pump, and harmonizes chromatically with the fragrance’s labels.
– Ergonomic shape guarantees a precise yet pleasant opening and closing, supported by invisible micro-grooves that deliver functionality without force.
The result is not just a cap that covers, but an element that completes, enriches, and elevates the entire bottle design.
This refined design detail had an immediate effect:
– Perceived value increased, reinforcing Carbaline’s premium positioning.
– Visual coherence was strengthened, thanks to the chromatic dialogue between cap interior and label.
– In storytelling and campaigns, the over-pump cap emerged as a true protagonist – the first tactile encounter before the fragrance itself.
By elevating a utilitarian element into a crafted signature, Carbaline gained the confidence to reposition itself toward a more aspirational tier without altering the fragrance formula.
This is more than a closure.
It’s the finishing gesture that reveals what the brand stands for.
Discover more about BEAUTY ON TOP.
CUSTOMER:
Carbaline
PRODUCT:
Over Cap
