Casamigos, the tequila with its Hollywood flavour and Tapì closure, looks to have a very bright future ahead of it. It was first made at a distillery in the Mexican state of Jalisco by actor George Clooney and a couple of entrepreneur friends of his. Americans enjoyed the taste so much that it became one of the best-selling tequila brands. This growth made it a target for the drinks giant Diageo, which purchased it last summer for US$700 million, plus a further potential US$300 million over the next decade based on the brand’s performance. Figures such as those of course turned many a head in the media the world over.