{"id":10659,"date":"2019-05-03T15:09:00","date_gmt":"2019-05-03T13:09:00","guid":{"rendered":"http:\/\/tapigroup.com\/non-categorizzato\/the-tapi-group-in-which-wise-equity-sgr-has-a-holding-interest-is-continuing-on-its-course-towards-internationalization-with-the-launch-of-its-new-global-branding-platform\/"},"modified":"2021-10-11T19:31:24","modified_gmt":"2021-10-11T17:31:24","slug":"the-tapi-group-in-which-wise-equity-sgr-has-a-holding-interest-is-continuing-on-its-course-towards-internationalization-with-the-launch-of-its-new-global-branding-platform","status":"publish","type":"post","link":"https:\/\/tapigroup.com\/it\/press-it\/the-tapi-group-in-which-wise-equity-sgr-has-a-holding-interest-is-continuing-on-its-course-towards-internationalization-with-the-launch-of-its-new-global-branding-platform\/","title":{"rendered":"The Tap\u00ec group, in which Wise Equity SGR has a holding interest, is continuing on its course towards internationalization with the launch of its new global branding platform."},"content":{"rendered":"\r\n

From today, Tap\u00ec is going for a new look, with a new coordinated image that expresses design, innovation and a focus on a constantly evolving market. Another step up in a long journey towards excellence and the internationalization of our brand.<\/p>\r\n\r\n\r\n\r\n

In a new strategic operation, as we begin 2019, we decided to adopt a new Global Branding platform aiming to harmonize our brand architecture and increase our brand recognition, as well as our brand awareness, on the global market. One small step that reflects the giant strides we have taken as a constantly evolving international group.<\/p>\r\n\r\n\r\n\r\n

A new logo, new website, new communication guidelines, a review of our business units and the TapInk project \u2013 these are just some of the elements of Global Branding here at Tap\u00ec. A new opening towards our main market \u2013 premium beverages.<\/p>\r\n\r\n\r\n\r\n

For more information\u00a0read the press release!<\/a><\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

From today, Tap\u00ec is going for a new look, with a new coordinated image that expresses design, innovation and a focus on a constantly evolving market. Another step up in a long journey towards excellence and the internationalization of our brand. 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