{"id":10139,"date":"2020-10-22T15:15:54","date_gmt":"2020-10-22T13:15:54","guid":{"rendered":"http:\/\/tapigroup.com\/non-categorizzato\/end-consumer-packaging-perceptions\/"},"modified":"2021-05-27T11:08:46","modified_gmt":"2021-05-27T09:08:46","slug":"di-seguito-scopriremo-quali-elementi-sono-in-grado-di-influenzare-positivamente-la-percezione-del-packaging-il-mondo-del-packaging-design-e-cambiato-radicalmente-e-frequentemente-a-partire-dagli-anni","status":"publish","type":"post","link":"https:\/\/tapigroup.com\/it\/news-it\/di-seguito-scopriremo-quali-elementi-sono-in-grado-di-influenzare-positivamente-la-percezione-del-packaging-il-mondo-del-packaging-design-e-cambiato-radicalmente-e-frequentemente-a-partire-dagli-anni\/","title":{"rendered":"LA PERCEZIONE DEL PACKAGING NEL CONSUMATORE FINALE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10139\" class=\"elementor elementor-10139 elementor-5163\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4253472d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4253472d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-312253f9\" data-id=\"312253f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e688def elementor-widget elementor-widget-text-editor\" data-id=\"5e688def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>In this article we\u2019ll find out which packaging elements can have a positive influence on the perception of packaging<\/p>\n\n<p>The <strong>packaging design<\/strong> world has changed frequently and radically since the 1960s, because various producers have continued to manoeuvre themselves into a <strong>defined position<\/strong>, with genuine <strong>brand recognition<\/strong> and <strong>loyalty<\/strong> from their customer base. So, in this context, it has become essential to understand how end consumers <strong>perceive and respond<\/strong> to trends, changes and developments in the sector.<\/p>\n\n<h3>Packaging perception<s><\/s><\/h3>\n\n<p>Packaging\u2009\u2013\u2009and everything that conveys perception level\u2009\u2013\u2009plays a <strong>critical role in consumer models<\/strong>. When perceptions do not align with expectations, disappointment and dissatisfaction take control. And they can have an <strong>immediate and negative impact on the positioning and sales of a product<\/strong>, as well as long-term damage related to a particular brand\u2019s <strong>trustworthiness<\/strong>.<\/p>\n\n<p>This means that <strong>perceived value<\/strong> is very important in packaging design, communicated by the combination of emotive and intangible elements.\u00a0 In the branding and packaging sector, these fundamental factors provide customers with <strong>new ways to approach and consume products<\/strong> as well as developing loyalty in terms of values and emotional response.<\/p>\n\n<p>Let\u2019s look more closely at some of the <strong>elements to focus on<\/strong> during the creation of packaging solutions and how they are linked to <strong>brand perception and the product<\/strong> itself.<\/p>\n\n<h4>Brand positioning<\/h4>\n\n<p>Packaging helps to develop <strong>brand loyalty<\/strong> in consumers. The creation of product lines with <strong>unique packaging<\/strong> <strong>elements<\/strong> allows customers to recognise the brand regardless of sales channel. <strong>Differentiation<\/strong> has evolved into a fundamental principle in the modern era.\u00a0<\/p>\n\n<p>When making a purchase, the customer will pay a great deal of attention to the quality, design, creativity, colours and materials. When these various parts are used to good effect within packaging development and are consistent over time, the product will become <strong>immediately recognisable<\/strong>, creating a sense of appeal in the mind of the consumer. This gives the brand a competitive advantage.<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/tapigroup.com\/references\/gin-david\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5166\" src=\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1.jpg\" alt=\"\" width=\"319\" height=\"319\" srcset=\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1.jpg 600w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1-240x240.jpg 240w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1-300x300.jpg 300w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1-150x150.jpg 150w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1-440x440.jpg 440w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1-180x180.jpg 180w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1-120x120.jpg 120w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/david-600x600-1-540x540.jpg 540w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/a><\/figure>\n\n<p>Packaging design and quality<\/p>\n\n<p><strong>Quality<\/strong> is an interesting discussion area and is an essential concept when it comes to packaging design. This element must be <strong>on a par with the goods provided<\/strong> so it can <strong>spotlight the product\u2019s features<\/strong> in the eyes of the end consumer.<\/p>\n\n<p>In the <strong>premium and super-premium spirits<\/strong> sector, packaging nearly always reflects the product it contains. Each element must be designed in the utmost detail to ensure the final result is <strong>appealing to the consumer<\/strong>, mirrors the <strong>brand\u2019s values<\/strong> and <strong>fulfils the storytelling aspects<\/strong> that leverage emotional responses \u2013 all without forgetting quality.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tapigroup.com\/production-caps\/spirits\/\"><img decoding=\"async\" width=\"991\" height=\"398\" class=\"wp-image-5165\" src=\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/signature.jpg\" alt=\"\" srcset=\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/signature.jpg 991w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/signature-300x120.jpg 300w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/signature-768x308.jpg 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/a><\/figure>\n\n<h4>Perceived value<\/h4>\n\n<p>Now, let\u2019s return to the topic of <strong>perceived value<\/strong>. There are a number of ways a brand can align itself to improve or develop its position in the market. This is where <strong>rebranding<\/strong> comes in. It will have an effect not only on products but also on values such as the company\u2019s vision and mission, which are essential in attracting <strong>new types of target market<\/strong> and where packaging plays a <strong>fundamental role<\/strong>.\u00a0<\/p>\n\n<p>Another good example of this the <strong>limited edition product<\/strong>, which has a <strong>high conversion rate<\/strong> as it leverages the sense of urgency and rarity in the end consumer. In this situation, the message conveyed is that <em>if you don\u2019t act now, you\u2019ll miss the opportunity to buy a unique product<\/em>\u2009\u2013\u2009and have access to something that most other people do not.<\/p>\n\n<p>Perceived value can also be influenced by the <strong>characteristics<\/strong> and overall <strong>appeal<\/strong> of the packaging. Well-designed packaging can <strong>stimulate sales<\/strong> and generate positive buzz.<\/p>\n\n<p>The beverage world is a perfect example of this. Let\u2019s take <strong>OryGin<\/strong>, an amber-coloured gin distilled in France which has gold as its predominant feature. <strong>Sophisticated packaging<\/strong> was selected for this product to highlight the values it draws inspiration from. A simple bottle, but with a sought-after look, has been sealed with a <strong>Tap\u00ecT-Wood <\/strong>closure personalised with the Color Filling technique. A luxurious product whose packaging is used as a <strong>marketing lever<\/strong> to reaffirm the highest level of value perception for the end consumer.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/tapigroup.com\/references\/ory-gin\/\"><img decoding=\"async\" width=\"1024\" height=\"375\" class=\"wp-image-5164\" src=\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/tapi-usecase-ory-gin.jpg\" alt=\"\" srcset=\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/tapi-usecase-ory-gin.jpg 1024w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/tapi-usecase-ory-gin-300x110.jpg 300w, https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/10\/tapi-usecase-ory-gin-768x281.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<h3>And finally<\/h3>\n\n<p>Your packaging design needs to be flawless. With this in mind, we recommend that you put your trust in an <strong>expert adviser <\/strong>who understands both <strong>consumer psychology<\/strong> as well as the production process and customer needs. Over the years, we have become specialists in designing <strong>closures that enhance and complement product packaging<\/strong>, by creating a range of products and personalised designs tailored to our customers\u2019 needs.<s><\/s><\/p>\n\n<p><a href=\"https:\/\/tapigroup.com\/contact-us\/\"><strong>Get in touch to find out what we can do for you<\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Di seguito scopriremo quali elementi sono in grado di influenzare positivamente la percezione del packaging Il mondo del\u00a0packaging design\u00a0\u00e8 cambiato radicalmente e frequentemente a partire dagli anni Sessanta ad oggi, poich\u00e9 i diversi produttori hanno continuato a muoversi per ottenere un\u00a0posizionamento chiaro, un vero e proprio\u00a0riconoscimento del marchio\u00a0e la\u00a0fedelt\u00e0\u00a0da parte dei propri clienti. In questo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119],"tags":[],"class_list":["post-10139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA PERCEZIONE DEL PACKAGING NEL CONSUMATORE FINALE - Tap\u00ec Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tapigroup.com\/it\/news-it\/di-seguito-scopriremo-quali-elementi-sono-in-grado-di-influenzare-positivamente-la-percezione-del-packaging-il-mondo-del-packaging-design-e-cambiato-radicalmente-e-frequentemente-a-partire-dagli-anni\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA PERCEZIONE DEL PACKAGING NEL CONSUMATORE FINALE - Tap\u00ec Group\" \/>\n<meta property=\"og:description\" content=\"Di seguito scopriremo quali elementi sono in grado di influenzare positivamente la percezione del packaging Il mondo del\u00a0packaging design\u00a0\u00e8 cambiato radicalmente e frequentemente a partire dagli anni Sessanta ad oggi, poich\u00e9 i diversi produttori hanno continuato a muoversi per ottenere un\u00a0posizionamento chiaro, un vero e proprio\u00a0riconoscimento del marchio\u00a0e la\u00a0fedelt\u00e0\u00a0da parte dei propri clienti. 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