{"id":10679,"date":"2019-04-08T12:00:49","date_gmt":"2019-04-08T10:00:49","guid":{"rendered":"http:\/\/tapigroup.com\/non-classifiee\/il-packaging-non-e-solo-estetica-come-cambiare-punto-di-vista-nel-mondo-del-vino\/"},"modified":"2021-06-02T15:12:59","modified_gmt":"2021-06-02T13:12:59","slug":"le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin","status":"publish","type":"post","link":"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/","title":{"rendered":"LE PACKAGING N\u2019EST PAS SEULEMENT UNE QUESTION D\u2019ESTH\u00c9TIQUE : COMMENT CHANGER DE POINT DE VUE DANS LE MONDE DU VIN"},"content":{"rendered":"\r\n<p>On pense souvent que le packaging est simplement l\u2019art de conditionner un produit pour le pr\u00e9senter au public, en ne se concentrant que sur son aspect visuel et sur sa forme, sans tenir compte des nombreuses autres caract\u00e9ristiques qualitatives et distinctives qui composent le produit lui-m\u00eame.<\/p>\r\n<p>Le packaging n\u2019est pas seulement une question d\u2019esth\u00e9tique, c\u2019est pour cela que nous avons cr\u00e9\u00e9 un \u00e9v\u00e8nement verticalis\u00e9 sur ce concept avec la collaboration de notre partenaire<strong>\u00a0Laffort et de l\u2019agence de design Spazio Di Paolo.\u00a0<\/strong>Le 18 avril dernier, dans les locaux de la\u00a0<strong>cave Bolla \u2013 Gruppo Italiano Vini,\u00a0<\/strong>nous avons r\u00e9fl\u00e9chi ensemble sur les vieilles et nouvelles croyances li\u00e9es au conditionnement dans le monde du vin.<\/p>\r\n<p>Nous en avons retenu qu\u2019il faut aller au-del\u00e0 de la forme, comprendre quel est le r\u00f4le effectif du packaging et pourquoi c\u2019est l\u2019un des outils les plus importants et les plus efficaces pour communiquer les qualit\u00e9s des vins propos\u00e9s sur le march\u00e9.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>On pense souvent que le packaging est simplement l\u2019art de conditionner un produit pour le pr\u00e9senter au public, en ne se concentrant que sur son aspect visuel et sur sa forme, sans tenir compte des nombreuses autres caract\u00e9ristiques qualitatives et distinctives qui composent le produit lui-m\u00eame. Le packaging n\u2019est pas seulement une question d\u2019esth\u00e9tique, c\u2019est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[],"class_list":["post-10679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LE PACKAGING N\u2019EST PAS SEULEMENT UNE QUESTION D\u2019ESTH\u00c9TIQUE : COMMENT CHANGER DE POINT DE VUE DANS LE MONDE DU VIN - Tap\u00ec Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE PACKAGING N\u2019EST PAS SEULEMENT UNE QUESTION D\u2019ESTH\u00c9TIQUE : COMMENT CHANGER DE POINT DE VUE DANS LE MONDE DU VIN - Tap\u00ec Group\" \/>\n<meta property=\"og:description\" content=\"On pense souvent que le packaging est simplement l\u2019art de conditionner un produit pour le pr\u00e9senter au public, en ne se concentrant que sur son aspect visuel et sur sa forme, sans tenir compte des nombreuses autres caract\u00e9ristiques qualitatives et distinctives qui composent le produit lui-m\u00eame. Le packaging n\u2019est pas seulement une question d\u2019esth\u00e9tique, c\u2019est [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/\" \/>\n<meta property=\"og:site_name\" content=\"Tap\u00ec Group\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-08T10:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-02T13:12:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/01\/tapi-news-evento-packaging-vino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1452\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tapigroup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"tapigroup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/\"},\"author\":{\"name\":\"tapigroup\",\"@id\":\"https:\/\/tapigroup.com\/fr\/#\/schema\/person\/dec1e40382845b2090806c3f10baaeeb\"},\"headline\":\"LE PACKAGING N\u2019EST PAS SEULEMENT UNE QUESTION D\u2019ESTH\u00c9TIQUE : COMMENT CHANGER DE POINT DE VUE DANS LE MONDE DU VIN\",\"datePublished\":\"2019-04-08T10:00:49+00:00\",\"dateModified\":\"2021-06-02T13:12:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/\"},\"wordCount\":196,\"image\":{\"@id\":\"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/01\/tapi-news-evento-packaging-vino.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/\",\"url\":\"https:\/\/tapigroup.com\/fr\/news-fr\/le-packaging-nest-pas-seulement-une-question-desthetique-comment-changer-de-point-de-vue-dans-le-monde-du-vin\/\",\"name\":\"LE PACKAGING N\u2019EST PAS SEULEMENT UNE QUESTION D\u2019ESTH\u00c9TIQUE : COMMENT CHANGER DE POINT DE VUE DANS LE MONDE DU VIN - 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