{"id":10682,"date":"2019-04-08T12:00:49","date_gmt":"2019-04-08T10:00:49","guid":{"rendered":"http:\/\/tapigroup.com\/sin-categorizar\/il-packaging-non-e-solo-estetica-come-cambiare-punto-di-vista-nel-mondo-del-vino\/"},"modified":"2021-06-01T12:52:29","modified_gmt":"2021-06-01T10:52:29","slug":"el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino","status":"publish","type":"post","link":"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/","title":{"rendered":"EL ENVASE NO ES S\u00d3LO EST\u00c9TICA: C\u00d3MO CAMBIAR DE PUNTO DE VISTA EN EL MUNDO DEL VINO"},"content":{"rendered":"\r\n<p>Normalmente se piensa que el envase es s\u00f3lo el arte de confeccionar un bien para presentarlo al p\u00fablico concentr\u00e1ndose \u00fanica y exclusivamente en su aspecto visual y en la forma, sin tener en cuenta muchas otras caracter\u00edsticas cualitativas y distintivas que forman el producto.<\/p>\r\n<p>El envase no es s\u00f3lo una cuesti\u00f3n de est\u00e9tica, por eso hemos creado un evento con la colaboraci\u00f3n de nuestro socio<strong>\u00a0Laffort y el estudio de dise\u00f1o Spazio Di Paolo sobre este concepto.\u00a0<\/strong>Entre las paredes de la<strong>\u00a0Cantina Bolla \u2013 Grupo Italiano Vini, el pasado 18 de abril,<\/strong>\u00a0hemos reflexionado juntos sobre antiguas y nuevas creencias relacionadas con el envase en el mundo del vino.<\/p>\r\n<p>El jugo del discurso ha sido la necesidad de ir m\u00e1s all\u00e1 de la forma, entender cu\u00e1l es el papel real del envase y por qu\u00e9 se trata de uno de los instrumentos m\u00e1s importantes y eficaces para comunicar las cualidades de los vinos que se proponen en el mercado.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Normalmente se piensa que el envase es s\u00f3lo el arte de confeccionar un bien para presentarlo al p\u00fablico concentr\u00e1ndose \u00fanica y exclusivamente en su aspecto visual y en la forma, sin tener en cuenta muchas otras caracter\u00edsticas cualitativas y distintivas que forman el producto. El envase no es s\u00f3lo una cuesti\u00f3n de est\u00e9tica, por eso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-10682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EL ENVASE NO ES S\u00d3LO EST\u00c9TICA: C\u00d3MO CAMBIAR DE PUNTO DE VISTA EN EL MUNDO DEL VINO - Tap\u00ec Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL ENVASE NO ES S\u00d3LO EST\u00c9TICA: C\u00d3MO CAMBIAR DE PUNTO DE VISTA EN EL MUNDO DEL VINO - Tap\u00ec Group\" \/>\n<meta property=\"og:description\" content=\"Normalmente se piensa que el envase es s\u00f3lo el arte de confeccionar un bien para presentarlo al p\u00fablico concentr\u00e1ndose \u00fanica y exclusivamente en su aspecto visual y en la forma, sin tener en cuenta muchas otras caracter\u00edsticas cualitativas y distintivas que forman el producto. El envase no es s\u00f3lo una cuesti\u00f3n de est\u00e9tica, por eso [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/\" \/>\n<meta property=\"og:site_name\" content=\"Tap\u00ec Group\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-08T10:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-01T10:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/01\/tapi-news-evento-packaging-vino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1452\" \/>\n\t<meta property=\"og:image:height\" content=\"968\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tapigroup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"tapigroup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/\"},\"author\":{\"name\":\"tapigroup\",\"@id\":\"https:\/\/tapigroup.com\/es\/#\/schema\/person\/dec1e40382845b2090806c3f10baaeeb\"},\"headline\":\"EL ENVASE NO ES S\u00d3LO EST\u00c9TICA: C\u00d3MO CAMBIAR DE PUNTO DE VISTA EN EL MUNDO DEL VINO\",\"datePublished\":\"2019-04-08T10:00:49+00:00\",\"dateModified\":\"2021-06-01T10:52:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/\"},\"wordCount\":190,\"image\":{\"@id\":\"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tapigroup.com\/wp-content\/uploads\/2020\/01\/tapi-news-evento-packaging-vino.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/\",\"url\":\"https:\/\/tapigroup.com\/es\/news-es\/el-envase-no-es-solo-estetica-como-cambiar-de-punto-de-vista-en-el-mundo-del-vino\/\",\"name\":\"EL ENVASE NO ES S\u00d3LO EST\u00c9TICA: C\u00d3MO CAMBIAR DE PUNTO DE VISTA EN EL MUNDO DEL VINO - 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