{"id":10196,"date":"2020-09-17T10:35:27","date_gmt":"2020-09-17T08:35:27","guid":{"rendered":"http:\/\/tapigroup.com\/unkategorisiert\/packaging-design-to-prevent-rubbish-waste-and-emissions\/"},"modified":"2021-05-29T07:42:54","modified_gmt":"2021-05-29T05:42:54","slug":"packaging-design-to-prevent-rubbish-waste-and-emissions","status":"publish","type":"post","link":"https:\/\/tapigroup.com\/de\/news-de\/packaging-design-to-prevent-rubbish-waste-and-emissions\/","title":{"rendered":"PACKAGING DESIGN TO PREVENT RUBBISH, WASTE, AND EMISSIONS."},"content":{"rendered":"\r\n
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oday the entire packaging industry has a huge responsibility in helping to safeguard the planet from an excess of plastic and waste. Here\u2019s what\u2019s changing.<\/em><\/p>\r\n

Despite the Covid-19 health crisis slowing the over-exploitation of natural resources, 22 August 2020 still marked\u00a0Earth Overshoot Day\u00a0<\/strong>\u2013 the day, more than three weeks later than in 2019, on which the earth\u2019s natural resources for the year were exhausted. At the current rate, we would in effect require 1.6 planets to satisfy our needs.<\/p>\r\n

Many consumers are increasingly concerned about our\u00a0negative impact<\/strong>\u00a0on the planet.\u00a0Excessive carbon emissions, climate change,<\/strong>\u00a0and the huge quantity of\u00a0plastic\u00a0<\/strong>polluting our seas and oceans are the main (but not the only) issues that humankind has been grappling with in recent years.<\/p>\r\n

A lot of these problems arise from the\u00a0consumer and capitalist culture<\/strong>\u00a0we are accustomed to, which feeds our obsession for buying goods that are not always environmentally friendly.<\/p>\r\n

Fast fashion\u00a0<\/strong>and\u00a0electronics\u00a0<\/strong>are two particularly guilty industries. Consumers in the United Kingdom, for example, buy more new clothes than anywhere else in Europe, with an estimated 23 million items going to landfill in 2017.<\/p>\r\n

Although the\u00a0beverage world<\/strong>\u00a0has not been one of the industries in the firing line, for years it has been\u00a0searching for more sustainable solutions.<\/strong>\u00a0And at Tap\u00ec, we also try to make our own contribution. We invest in research and trial new\u00a0technologies<\/strong>\u00a0and\u00a0production processes,<\/strong>\u00a0which help us to optimize workflows and reduce waste. It also helps us create sustainable closures from plant-based raw materials or from reusing waste material. We wanted to give a name to our corporate best practices and activities linked to sustainability, all of which form part of Tap\u00ec\u2019s DNA: we called it LEI \u2013 Low Environmental Impact.<\/p>\r\n

The role of the consumer in the sustainability era<\/strong><\/p>\r\n

When sustainability became an element of added value for consumers, a number of companies decided to follow the trend by moving to green packaging. Environmentally friendly packaging is now no longer merely a trend \u2013 it\u2019s a necessity for humankind and the planet.<\/p>\r\n

Moreover, recent research shows that\u00a0sustainable packaging\u00a0<\/strong>is one of the main factors influencing buying decisions. Around 80% of consumers \u2013 and millennials above all \u2013 say they are happy to spend more money buying products from companies that respect ethical and sustainable principles.<\/p>\r\n

How can packaging design help combat climate change and waste?<\/strong><\/p>\r\n

The entire packaging industry has been through significant change over the past 20 years as focus has shifted towards ease of use for the end consumer, design, and practicality.<\/p>\r\n

Previously, branding and style were the only challenges facing packaging designers. Now,\u00a0other factors such as efficiency and greenness<\/strong>\u00a0have come into play. We therefore feel confident stating that there is a\u00a0shared consciousness<\/strong>\u00a0throughout the beverage supply chain \u2013 from producers to designers, right up to the client\/consumer.<\/p>\r\n

For companies specializing in packaging production, this means greater innovation and a move away from one-size-fits-all solutions towards\u00a0custom packaging\u00a0<\/strong>designed with \u2013 and for \u2013 clients on an individual basis. It also means greater potential for special products, which buyers could be prepared to pay more for.<\/p>\r\n

But how exactly can packaging designers help combat climate change and an excess of plastic waste? Let\u2019s find out.<\/p>\r\n

Consider the packaging design \u201cRs\u201d<\/strong><\/p>\r\n

Until recently, packaging was mainly made from\u00a0largely unsustainable elements.\u00a0<\/strong>In recent years, however, the sustainable Rs model has gained ground. This green concept sums up our three constantly evolving basic principles: Reduce, Reuse e Recycle, the aim of which is to\u00a0raise awareness, prevent waste, and conserve natural resources.<\/strong><\/p>\r\n

At Tap\u00ec over the past few years we have combined this philosophy with improvements to our production processes and the design of new sustainable closures, helping the brands that use them to best express their values.<\/p>\r\n

Analyze the real lifecycle of packaging materials<\/strong><\/p>\r\n

Analyzing the\u00a0packaging lifecycle<\/strong>\u00a0is a genuine issue as different forms of packaging can make it difficult to assess the\u00a0real environmental impact.<\/strong><\/p>\r\n

As an example, let\u2019s take an aluminium can and compare it with a glass bottle. Aluminium consumes more energy when it is produced but is very efficient to recycle. At the same time, glass requires less energy to produce but has to be melted in order for it to be recycled. However, simply washing and reusing the bottle results in greater energy efficiency than recycling the can.<\/p>\r\n

Focus on regulatory drivers<\/strong><\/p>\r\n

Regulation remains supportive and some countries are promoting, or have implemented, guidelines that will have a\u00a0direct or indirect impact on packaging choices\u00a0<\/strong>\u2013 from recycling to reducing carbon footprints.<\/p>\r\n

These incentives all aim to achieve greater progress in reducing waste, and improving products\u2019 longevity and the end consumer\u2019s experience. In short, less waste means fewer costs for producers and the environment.<\/p>\r\n

In Conclusion<\/strong><\/p>\r\n

Overall, the packaging industry is undergoing\u00a0significant positive change<\/strong>\u00a0and designers are trialling\u00a0increasingly innovative measures\u00a0<\/strong>to satisfy the demands of a constantly evolving market (and world).<\/p>\r\n

At Tap\u00ec too, we are always seeking out\u00a0<\/span>new sustainable solutions\u00a0<\/span><\/strong>for the\u00a0<\/span>premium and super-premium beverage market<\/strong>. For more information, visit the\u00a0<\/span>sustainability section\u00a0<\/span><\/a>of our website.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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oday the entire packaging industry has a huge responsibility in helping to safeguard the planet from an excess of plastic and waste. Here\u2019s what\u2019s changing. Despite the Covid-19 health crisis slowing the over-exploitation of natural resources, 22 August 2020 still marked\u00a0Earth Overshoot Day\u00a0\u2013 the day, more than three weeks later than in 2019, on which […]<\/p>\n","protected":false},"author":1,"featured_media":10198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-10196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-de"],"yoast_head":"\nPACKAGING DESIGN TO PREVENT RUBBISH, WASTE, AND EMISSIONS. - Tap\u00ec Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tapigroup.com\/de\/news-de\/packaging-design-to-prevent-rubbish-waste-and-emissions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PACKAGING DESIGN TO PREVENT RUBBISH, WASTE, AND EMISSIONS. - Tap\u00ec Group\" \/>\n<meta property=\"og:description\" content=\"oday the entire packaging industry has a huge responsibility in helping to safeguard the planet from an excess of plastic and waste. 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