{"id":10096,"date":"2020-11-27T10:09:53","date_gmt":"2020-11-27T09:09:53","guid":{"rendered":"http:\/\/tapigroup.com\/unkategorisiert\/five-trends-to-watch-in-beverage-packaging-design-for-2021\/"},"modified":"2021-05-29T07:02:10","modified_gmt":"2021-05-29T05:02:10","slug":"five-trends-to-watch-in-beverage-packaging-design-for-2021-27-november-2020","status":"publish","type":"post","link":"https:\/\/tapigroup.com\/de\/news-de\/five-trends-to-watch-in-beverage-packaging-design-for-2021-27-november-2020\/","title":{"rendered":"FIVE TRENDS TO WATCH IN BEVERAGE PACKAGING DESIGN FOR 2021 27 NOVEMBER 2020"},"content":{"rendered":"\r\n

Discover the trends that will drive the coming year<\/h2>\r\n

Once again, we can see that the key issue is\u00a0sustainability<\/strong>\u00a0in\u00a0packaging design trends<\/strong>\u00a0for\u00a02021<\/strong>, when applied to the world of beverages.<\/p>\r\n

There\u2019s an ever-growing number of consumers who are worried about the\u00a0negative impact<\/strong>\u00a0that humankind is having on the planet. Not surprisingly, it has been years since this fully-fledged war began against excessive\u00a0carbon emissions<\/strong>\u00a0generated during the production of goods, against the\u00a0changes in climate<\/strong>\u00a0that we are seeing, and against the quantity of\u00a0plastic that is polluting the world\u2019s waters<\/strong>.<\/p>\r\n

This\u00a0war against resource waste<\/strong>\u00a0is fought on a number of fronts. On one side we find\u00a0consumers<\/strong>, with their purchasing power, who drive the market. And on the other side we have a line-up of various\u00a0companies<\/strong>\u00a0who have defined their mission statements around green issues by adopting\u00a0eco-friendly production systems\u00a0<\/strong>and offering\u00a0solutions with low environmental impact<\/strong>.<\/p>\r\n

On this basis, it\u2019s clear that sustainability will remain an\u00a0evolving trend<\/strong>.<\/p>\r\n

Ecological design<\/h3>\r\n

It\u2019s not just paper that\u2019s become a popular alternative in the packaging sector. Many consumers are looking for\u00a0recyclable, biodegradable or compostable packaging<\/strong>, particularly when buying food and drink.<\/p>\r\n

According to the Global Web Index, it\u2019s likely that\u00a061% of Millennials<\/strong>\u00a0are happy to pay more for eco-friendly or sustainable products.<\/p>\r\n

Given that our planet\u2019s health is critical, Tap\u00ec has also decided to roll out our own\u00a0sustainable action plan<\/strong>\u2009\u2013\u2009the result is\u00a0LEI<\/a>. This acronym defines our\u00a0company\u2019s mission<\/strong>\u00a0in a very simple way\u2009\u2013\u2009it focusses on our contribution to\u00a0reducing our impact on the environment<\/strong>.<\/p>\r\n

We have included in the LEI project all our company\u2019s best practices along with all our designs that have the aim of reducing our impact on the environment.\u00a0 There are even some product families in LEI, such as\u00a0Abor, T-Cask and Devin<\/strong>. Their production processes reuse distillation residue, cask wood that is end of life, and grape pomace respectively, which leads to the creation of closures that are green to their core. And there\u2019s also\u00a0Duo<\/strong>, the closure designed with separable components to make recycling simpler for the consumer.\u00a0Neos<\/strong>\u00a0is an innovative technology that reduces the carbon footprint of products through the use of renewably sourced biopolymers. And there\u2019s\u00a0Pure<\/strong>, a \u201cpolyurethane-free\u201d closure made by blending polymers from renewable sources\u2009\u2013\u2009the Neos Technology\u2009\u2013\u2009with sterilised natural cork micro-granules.<\/p>\r\n

Less plastics and more paper<\/h3>\r\n

Due to the\u00a0global battle against single-use plastics<\/strong>\u00a0that continues to gain ground, the\u00a0transition to paper<\/strong>\u00a0has become an increasingly popular choice. Today, many brands produce\u00a0paper straws<\/strong>\u00a0amongst other things, that are durable, natural and sustainable as well as recyclable. And there are ever more companies operating in the beverage world who are using them to supplement their own packaging.<\/p>\r\n

But it isn\u2019t just a question of replacing plastic with paper in\u00a0secondary packaging<\/strong>.<\/p>\r\n

Bacardi<\/strong>\u00a0recently announced a\u00a0new initiative<\/strong>\u00a0to manufacture\u00a0innovative bottles<\/strong>\u00a0made with\u00a0a paper base<\/strong>\u00a0mixed with a\u00a0cutting-edge biopolymer, Nodax PHA<\/strong>, derived from seeds from oil crops such as soya, canola and palm.<\/p>\r\n

With the aim of becoming completely\u00a0plastic free by 2030<\/strong>, the company is convinced that this experiment could develop into an entirely\u00a0eco-friendly container<\/strong>\u00a0that can maintain the\u00a0sensory characteristics<\/strong>\u00a0of its products with no variation. Just as they are preserved in standard glass bottles.<\/p>\r\n

In addition, over the last few years, various governments have announced a\u00a0ban on sales<\/strong>\u00a0of straws made from single-use plastics. It\u2019s a war being waged on many fronts and in response to ever more significant pollution to our planet.<\/p>\r\n

Smart, interactive packaging<\/h3>\r\n

Intelligent packaging<\/strong>\u00a0has been talked about for some time now, but the constant progress that characterises this era is leading businesses to design new solutions that favour their own growth and consumer engagement.<\/p>\r\n

Research shows that\u00a0augmented reality packaging<\/strong>\u00a0has risen by 120% over the last two years. This is a result of it being more attractive to Millennials\u2009\u2013\u2009games, competitions, music and recipes can be added to products.<\/p>\r\n

But that\u2019s not all. Besides enhancing\u00a0brand engagement<\/strong>, interactive packaging has the potential for\u00a0increased transparency.<\/strong>\u00a0The consumer can access a\u00a0secure platform<\/strong>\u00a0directly from their smart phone where they can find a whole host of information about the product\u2019s supply chain.<\/p>\r\n

At Tap\u00ec, we have recently developed\u00a0i-Tap<\/strong>\u2009\u2013\u2009the ability to insert\u00a0NFC technology into our closures<\/strong>.<\/p>\r\n

When an enabled smart phone moves into the vicinity of a bottle, the tag recognises\u00a0if the product has been opened, tampered with or if it\u2019s still sealed<\/strong>. Manufacturers can use this to\u00a0protect<\/strong>\u00a0their products<\/strong>\u00a0and warn customers if the contents inside the bottle are not safe to consume. The tag can also let the brand make\u00a0dynamic, interactive experiences<\/strong>\u00a0available to customers, consequently enhancing engagement and loyalty.<\/p>\r\n

More use of aluminium<\/h3>\r\n

The\u00a0use of aluminium cans<\/strong>\u00a0has grown significantly over the last few years due to its distinctive characteristics\u2009\u2013\u2009its\u00a0durability<\/strong>\u00a0and the fact it is\u00a0lightweight<\/strong>. This allows companies to\u00a0package and transport beverages with ease<\/strong>\u00a0while using fewer materials.<\/p>\r\n

Mordor Intelligence states that the specific market related to cans should experience a growth rate of 3.2% between 2020 and 2025.<\/p>\r\n

But aluminium is not just the preserve of canned drinks. Over the last few years, it has often been considered by\u00a0spirits producers<\/strong>\u00a0because of its\u00a0versatility<\/strong>\u2009\u2013\u2009both in terms of constructing secondary packaging, possibly intended for specific limited-edition products, as well as a cutting-edge material for closure heads.<\/p>\r\n

Precisely because of its primary features of style, prestige and modernity, we have developed a number of closure technologies at Tap\u00ec, that adapt really well to this growth trend. From\u00a0Starcap<\/strong>\u00a0to\u00a0Alu-Mix<\/strong>,\u00a0SCR Aluminium<\/strong>\u00a0and\u00a0Ghost Charm<\/strong>\u2009\u2013\u2009these are all versatile, completely customisable closures that can add the finishing touch of refinement and style to any packaging.<\/p>\r\n

Transparency<\/h3>\r\n

With the recent\u00a0Covid-19 pandemic<\/strong>, that\u2019s impacting the whole world to a greater or lesser degree, consumers have become\u00a0even more careful of their health<\/strong>. This trend has been present over the past few years, but now it\u2019s completely dominating the market in a number of sectors.<\/p>\r\n

This increasing attention brings with it demand for\u00a0better understanding of the information<\/strong>\u00a0about products, driving companies towards\u00a0improved transparency<\/strong>\u00a0to promote loyalty in its customer base and brand.<\/p>\r\n

It has been shown, for example, that 80% of UK consumers have no idea what the calorie content of an alcoholic drink is. This is why there is now clear labelling in that country.<\/p>\r\n

In the light of this, the\u00a0Scotch Whisky Association<\/strong>\u00a0(SWA) backed a proposal that was presented in Brussels in 2018. This proposal was to ensure that nutritional information is made available on all types of alcoholic drinks\u00a0by 2022<\/strong>.<\/p>\r\n

In brief<\/h3>\r\n

Once again, we see\u00a0sustainability<\/strong>\u00a0as a central trend in the world of packaging design and an issue that arises in many different forms.<\/p>\r\n

We have also noted that\u00a0consumers are ever more aware and vigilant<\/strong>\u00a0in their desire to do something concrete for the planet. This is why every company that operates in the sector should pay attention to this trend when they are designing packaging for their products. Their aim should be to show themselves as environmentally friendly and of convey values and positive messages to all their potential customers.<\/p>\r\n

Want to stay current with news from Tap\u00ec?<\/strong><\/p>\r\n

Register to receive our newsletter.<\/a><\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Discover the trends that will drive the coming year Once again, we can see that the key issue is\u00a0sustainability\u00a0in\u00a0packaging design trends\u00a0for\u00a02021, when applied to the world of beverages. There\u2019s an ever-growing number of consumers who are worried about the\u00a0negative impact\u00a0that humankind is having on the planet. Not surprisingly, it has been years since this fully-fledged […]<\/p>\n","protected":false},"author":1,"featured_media":10097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-10096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-de"],"yoast_head":"\nFIVE TRENDS TO WATCH IN BEVERAGE PACKAGING DESIGN FOR 2021 27 NOVEMBER 2020 - Tap\u00ec Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tapigroup.com\/de\/news-de\/five-trends-to-watch-in-beverage-packaging-design-for-2021-27-november-2020\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIVE TRENDS TO WATCH IN BEVERAGE PACKAGING DESIGN FOR 2021 27 NOVEMBER 2020 - Tap\u00ec Group\" \/>\n<meta property=\"og:description\" content=\"Discover the trends that will drive the coming year Once again, we can see that the key issue is\u00a0sustainability\u00a0in\u00a0packaging design trends\u00a0for\u00a02021, when applied to the world of beverages. 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