{"id":10083,"date":"2020-12-14T17:28:51","date_gmt":"2020-12-14T16:28:51","guid":{"rendered":"http:\/\/tapigroup.com\/unkategorisiert\/premiumization-trends-in-the-beverage-world\/"},"modified":"2021-05-29T07:00:44","modified_gmt":"2021-05-29T05:00:44","slug":"premiumization-trends-in-the-beverage-world","status":"publish","type":"post","link":"https:\/\/tapigroup.com\/de\/news-de\/premiumization-trends-in-the-beverage-world\/","title":{"rendered":"PREMIUMIZATION TRENDS IN THE BEVERAGE WORLD"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">Spirits, liqueurs, wine and more. Premium products will be the darlings of 2021.<\/h2>\r\n<p>Not only is the ever-current Covid-19 pandemic influencing our everyday and professional lives, but also the global markets including that of the\u00a0<strong>alcoholic drinks<\/strong>\u00a0sector.\u00a0 Over the last few years, the trend had already tended towards\u00a0<strong>premiumization<\/strong>\u00a0with increasing research into raw materials and the creation of innovative blends. But with Covid-19 now have an impact on developments in various sectors, these trends have become even more pronounced in the spirits, liqueurs and wine sectors.<\/p>\r\n<p><a href=\"https:\/\/www.theiwsr.com\/global-trends-report\/\"><strong>Recent market analysis<\/strong><\/a>\u00a0in a global report by IWSR examines the\u00a0<strong>change agents<\/strong>\u00a0and\u00a0<strong>drivers<\/strong>\u00a0that are moulding the entire\u00a0<strong>alcohol industry<\/strong>. This research has identified a number of\u00a0<strong>key macro trends<\/strong>\u00a0to watch. So, let\u2019s take a look at them.<\/p>\r\n<h3>Sophistication and premiumization<\/h3>\r\n<p>The\u00a0<strong>search for authenticity<\/strong>\u00a0has been made possible through\u00a0<strong>consumers\u2019 improved awareness<\/strong>\u00a0and their\u00a0<strong>spending power<\/strong>. These days the trend is to drink less but better. And the following data points have emerged from the report:<\/p>\r\n<ul>\r\n<li>Premium and super-premium alcoholic drinks will increase their market share to 13% by 2024, as consumers continue to\u00a0<strong>favour quality over quantity.<\/strong><\/li>\r\n<li>In value terms,\u00a0<strong>China<\/strong>\u00a0is shown to be the\u00a0<strong>biggest world market for premium wines and liqueurs<\/strong>\u2009\u2013\u2009and the United States is close behind.<\/li>\r\n<li>Both countries are expected to see premium alcoholic drink brands grow their market share in terms of\u00a0<strong>volume<\/strong>\u00a0by about\u00a0<strong>one percentage point<\/strong>\u00a0between 2019 and 2024.<\/li>\r\n<\/ul>\r\n<p>All of these data points tell us that\u00a0<strong>premiumization<\/strong>\u00a0is far from a declining trend. Quite the contrary, it will take\u00a0<strong>centre stage in 2021<\/strong>\u00a0and the near future.<\/p>\r\n<h3>Evolving traditions<\/h3>\r\n<p>Tradition has increasingly gone hand-in-hand with innovation until now. But in recent years we have seen a\u00a0<strong>generational change<\/strong>\u00a0in buyer behaviour. Today,\u00a0<strong>millennials<\/strong>\u00a0are leading the market\u2009\u2013\u2009a consumer category born into the era of globalisation, that\u2019s committed to ethics and values.<\/p>\r\n<p>The IWSR report highlights several factors that show how the pandemic is\u00a0<strong>altering purchasing behaviours<\/strong>.<\/p>\r\n<p><strong>Adaptation to restrictions<\/strong>\u00a0and the\u00a0<strong>closure of bars and restaurants<\/strong>\u00a0has held consumers back, especially younger generations, in forming new consumer habits. These trends will linger in the near term with\u00a0<strong>takeaway drinks<\/strong>\u00a0that are in conveniently sized packaging.<\/p>\r\n<p>We find\u00a0<strong>tequila<\/strong>\u00a0among the\u00a0<strong>alcoholic drink categories<\/strong>\u00a0that should continue to benefit from the premiumisation trend, which has grown by 15% per annum between 2015 and 2019. And there are other\u00a0<strong>spirits such as rum and gin that are already popular<\/strong>\u00a0as well as aperitifs, ready-to-drink products and wine.\u00a0<\/p>\r\n<h3>Health and ethical consumerism<\/h3>\r\n<p>Lastly, premiumisation is an\u00a0<strong>easy<\/strong>\u00a0<strong>fit with health and ethical consumerism<\/strong>. Covid-19 has led consumers to pay\u00a0<strong>greater attention to their personal health<\/strong>, but it has brought an\u00a0<strong>awareness of the environmental impact<\/strong>\u00a0of every choice made.<\/p>\r\n<p>Consequently, the consumer is becoming\u00a0<strong>more moderate<\/strong>, reducing the volume and frequency but also favouring\u00a0<strong>superior quality drinks<\/strong>\u00a0with the idea that they are healthier. With the ever-growing\u00a0<strong>low or zero alcohol drink<\/strong>\u00a0offering, buyers have more opportunity to pay attention to their health these days.<\/p>\r\n<p>Talking of these types of drink,\u00a0<strong>non-alcoholic beer<\/strong>\u00a0will increase its market share\u00a0<strong>to 4.45% by 2024<\/strong>, just from the consumer\u2019s desire to experiment.<\/p>\r\n<p><strong>Organic wine<\/strong>\u00a0is worth a mention as it will gain even more ground in the territories of France, Germany, the United Kingdom, Japan and the United States.<\/p>\r\n<h3>The bottom line<\/h3>\r\n<p>Premiumisation in the alcoholic beverage world is a trend that has been around for a\u00a0<strong>number of years<\/strong>. And Covid-19 has only served to\u00a0<strong>highlight the demand for better quality<\/strong>\u00a0from the end consumer.<\/p>\r\n<p>It\u2019s clear that spirits and premium wines merit\u00a0<strong>unique packaging<\/strong>\u00a0to set themselves apart from the rest. This is why, at Tap\u00ec, we are constantly looking for\u00a0<strong>new closure solutions<\/strong>\u00a0dedicated to the people who work in this sector. Starting with our\u00a0<strong>Signature<\/strong>\u00a0collection, made up of closures produced in the finest quality materials, typically wood and ceramics, that can be customised with artisan finishes. Through to our\u00a0<strong>Collection<\/strong>\u00a0range where design, innovation and technology come to life in exclusive closures offering the perfect seal for any type of product packaging. Then we come to\u00a0<strong>Rev\u00f2,\u00a0<\/strong>Tap\u00ec\u2019s creative lab, that designed Mekano\u2009\u2013\u2009the cutting-edge mechanical closure. And right up to<strong>\u00a0LEI,\u00a0<\/strong>Tap\u00ec\u2019s sustainable core that encompasses our eco-friendly products, technology and business best practices.<\/p>\r\n<p><a href=\"http:\/\/www.tapigroup.com\/de\/kontakt\/informationen-anfordern\">Get in touch\u00a0<\/a>to find out more about our closure solutions!<\/p>\r\n<div class=\"ss-inline-share-wrapper ss-left-inline-content ss-small-icons ss-with-spacing ss-rounded-icons\">\r\n<p class=\"ss-social-share-label\">\u00a0<\/p>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Spirits, liqueurs, wine and more. Premium products will be the darlings of 2021. Not only is the ever-current Covid-19 pandemic influencing our everyday and professional lives, but also the global markets including that of the\u00a0alcoholic drinks\u00a0sector.\u00a0 Over the last few years, the trend had already tended towards\u00a0premiumization\u00a0with increasing research into raw materials and the creation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"class_list":["post-10083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PREMIUMIZATION TRENDS IN THE BEVERAGE WORLD - Tap\u00ec Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tapigroup.com\/de\/news-de\/premiumization-trends-in-the-beverage-world\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PREMIUMIZATION TRENDS IN THE BEVERAGE WORLD - Tap\u00ec Group\" \/>\n<meta property=\"og:description\" content=\"Spirits, liqueurs, wine and more. Premium products will be the darlings of 2021. 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