Here’s the current status and a look towards the future

After more than a year of meetings in France and Italy, we are pleased to announce the incorporation of Les Bouchages Delage into the Tapì Group.

Recognised as the leader in closure production for premium alcoholic drinks, and partner to the biggest producers of Cognac and other spirits globally, there were many interested parties including some large multinational groups that operate in the closure sector. For this reason, we can say that we are not only pleased to have chosen them as our partner, but we’re also pleased that they chose us, considering the other compelling potential collaborators.

Uniting Tapì and Delage into one Group we will strengthen our business

The French-Italian pairing has been received with great enthusiasm on both sides. And because of this, I view the Tapì-Delage Group as the combination of common values from their respective skill sets, rather than as an actual acquisition. For me, it’s a source of pride to see there’s already strong engagement and willingness to share synergies and competences between people in both organisations.

Les Bouchages Delage is an organisation with great skills and know-how in our reference market. We both sell high-quality products with complementary commercial offerings and product ranges that integrate well.

The specialist know-how about plastic and aluminium materials along with the supply and production of wood from Tapì is being integrated with Delage’s production phases for metallised plastics and metalworking, as well as their in-depth knowledge of cork.

So, today we have become the Group with the most complete portfolio available in the closure market that’s focussed on premium and super-premium spirits.

Both brands – Tapì and Les Bouchages Delage – have always been associated with cutting-edge technology and in-depth design research. And they can expect to achieve an excellent position in the market, both in terms of reputation and brand strength, internationally.

More specifically, the Tapì brand has always been recognised for its design and innovation, while the Delage brand occupies a traditional position, with a clear focus on the development of top-quality products.

I’m certain that in uniting Tapì and Delage into one Group we will strengthen our business and market objectives. On one hand, it drives the consolidation of both brands in the markets where they operate. And on the other, we can win new markets by converging the meeting point between demand and offering in the most holistic and effective way.

This article appears in our printed magazine, TapInk.

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The global beverage market has changed a great deal in recent years. Products have changed – for example, vodka used to be very successful in the past but is now experiencing a slow down. At the same time, there are products that are undergoing an exponential growth curve in sales. Examples of these include gin and tequila, and some other products that have reached record sales while threatened by huge taxes, just as Cognac with the Trump administration.

Whisky and Bourbon are going very well. Some experts have declared the latter could be the spirit to see a major up turn in the coming year.

All these statistics are directly affected by millennials’ preference for craft distilleries and for their type of consumption in general.

So far, you could say that there’s a global desire to consume alcohol and spirits in a different way than in the past, particularly for western consumers. They prefer well-made products, with good-quality raw materials and made in a traditional or pseudo-traditional way.

Today, craft distilleries have managed to profit from market-share that until now was occupied by the giants of the beverage world. This trend has forced everyone, big and small, to rethink not only their products, but also and more importantly, their packaging.

Now more than ever, packaging needs to be able to communicate a product’s quality and authenticity.In the spirits market, especially, there has been an ever more marked focus on the choice of closure. This has moved from being an almost unnoticed feature to becoming a genuine decorative accessory, an integral part of packaging and increasingly faithful to the brand’s values.

The use of packaging – and closures – as a genuine communication tool is a trend that’s more or less consistent across the globe. And to meet this new demand, we, at Tapì, are moving forwards on a number of fronts.

For example, Mexico and the United States are highly strategic markets for us. Tequila has experienced huge growth in recent years and there’s great potential in the mezcal world as well.

The US is strategic for different reasons. One of these is the success of Bourbon and craft distilleries, as mentioned earlier, since it’s important to be promptwith deliveries and reactive with local services when supplying this type of business.

France remains a key country for our business, due to Cognac, which is a highly significant product for us, considering the Group’s revenue and its positioning towards this specific niche market. However, we can also rely on some excellent results from other products, such as French whisky, gin, rum, vodka and other spirits, but also from products in the perfume, cosmetic, condiments and soon artisan beer industries.

Another strategic market for the Group is Scotland, of course. It offers enormous development potential for the whole company. Alongside this we continue to work with some traditional markets, such as Italy, Germany, Spain, Great Britain, as well as Central and South America, where we are attentively watching the possible boom on premium and super premium cachaça.

In recent years, we have noticed that East Asia and India are seeing growth in terms of spirits production, which explains our push to find potential new customers in this territory.

Think globally, act locally.

This is what our customers are increasingly demanding of us and the slogan could be used to encapsulate my role as Global Strategic Account Manager.

Being global and offering a robust contingency plan is required, but at the same time a local service is also necessary, suited to the various details of the different markets.

My work implies a certain ability to negotiate with contacts worldwide without overlooking or “offending” local contacts who are key both as purchasers and in packaging development. This entails diplomacy in my relationships with customers and adopting different ways of working.

For example, I would say I need to work across time zones, considering where my customers live and, I need to travel often. It’s useful to know how to communicate in various languages, other than in my native language, French. Obviously English and also Italian are useful for internal communications and with some key customers, as well as Spanish for the same reasons. And no less important is the need to know how to work in a team and the ability to meet round a table in different company departments, such as General Management, Sales, Marketing, Purchasing, R&D, Production, Quality, Administrationand so on.

You can’t bring in a deal for 80 million closures without working as a team. It’s impossible. And it’s perhaps the most interesting part of this new role.

I’m lucky to work with fantastic colleagues, who have incredible skills. I’m convinced that great success is even more enjoyable when it’s done through teamwork.

This article appears in our printed magazine, TapInk.

LEI – Low Environmental Impact – ist das Akronym, das auf kompakte Art die betriebliche Mission von Tapì zusammenfasst: Unseren Beitrag zur Senkung der Umweltbelastung zu leisten und damit Sorge um unseren Planeten zu tragen.

Daneben ist LEI (ital. „sie“) als Personifizierung von Mutter Erde zu verstehen, die die Welt versorgt und uns lehrt, unsere Umwelt zu respektieren. 

LEI soll Projekten, Produktsortimenten, Technologien, Produktionsverfahren und Best Practices unseres Unternehmens, die wir als nachhaltig bezeichnen, d.h. welche mit der geringstmöglichen Umweltauswirkung entwickelt wurden, eine klare Identität zu verleihen.

Green Design, Transparenz, Kundenzufriedenheit und Nachhaltigkeit: Diese Werte bilden die Grundlage der Vision von Tapì für Gegenwart und Zukunft.

Seit 20 Jahren arbeiten wir stetig daran, Produktionsmethoden, Beschaffungsketten und Verarbeitungsverfahren der Materialien so umweltverträglich wie möglich zu konzipieren, dabei auf alternative und erneuerbare Energiequellen zurückzugreifen und beständig in Forschung und Innovation zu investieren. Heute entwickeln und fertigen wir umweltfreundliche Verschlüsse, die mit dem Green Design-Anforderungen unserer Zielmärkte kompatibel sind.

Unter diesen findet besonders NEOS Erwähnung, eine innovative Technologie zur Senkung des CO2-Footprints von Produkten durch Rückgriff auf Biokunststoff aus erneuerbaren Quellen, der umweltfreundliche Verschlüsse mit unverändert hohen technischen Leistungen ermöglicht.

Oder Abor: Ein neuartiges Herstellungsverfahren für Verschlüsse des Spirits-Sektors, bei dem Destillationsreste unserer Kunden, welche sonst als Rohstoffe entsorgt worden wären, zu Packaging-Elementen recycelt werden, die die Geschichte des verpackten Produkts erzählen.

Ebenfalls im Bereich Recycling haben wir T-Cask gestartet, ein Verfahren zur Aufbereitung von Holz aus Reifungsfässern, die am Ende ihres Lebenszyklus bei uns zu Craft-Verschlüssen mit ökologischer Seele verarbeitet werden.

Mit Duo, einem Verschluss, bei dem Kopf und Fuß manuell abmontiert werden können, haben wir außerdem die korrekte Wiedernutzung von Bauteilen unter Beweis gestellt und die Grundlage für eine hybride Verschlusslösung namens Pure gelegt, eine vollwertige Alternative zu den herkömmlichen Lösungen aus Kunststoff oder Kork. Dieser besteht dagegen aus einem Verbund von Biokunststoffen aus erneuerbaren Quellen – NEOS – und sterilisierten Mikro-Granuli von Naturkork, die ohne Verwendung von Polyurethanklebern verbunden werden.

Dies und vieles anderes ist LEI, eine Art Rückkehr zu den Ursprüngen, bei dem die Achtung vor Natur und Umwelt die Grundlage für jede Handlung des Menschen bildet. Mit demselben Geist setzen wir von Tapì uns auch für eine nachhaltigere Betriebsorganisation ein und haben die Nöte und Bedürfnisse unserer Angestellten, Mitarbeiter und Kunden immer im Blick, mit dem Ziel, Produkt-. und Servicelösungen anzubieten, die unseren Markt bedienen und gleichzeitig unserem Planeten dienen.

Die Tapì-Gruppe

Tapì ist ein weltweiter Konzern, der sich auf die Entwicklung, Herstellung und den Vertrieb technologischer Design-Verschlüsse für den Premium Beverage-Markt spezialisiert hat.

Heute entwickelt Tapì Produkte für den Spirituosen-, Wein-, Würz-, Kosmetik- und Biermarkt. Mit über 600 Mitarbeitern in der ganzen Welt betreut und beliefert Tapì heute über 5000 Kunden in mehr als 60 Ländern und festigt seine globale Präsenz mit Niederlassungen, Forschungs- und Entwicklungseinrichtungen und einem dichten Händlernetz.

Zudem hat Tapì jüngst ein bedeutendes Übernahmegeschäft abgeschlossen und die französische Marke Les Bouchages Delage in die Gruppe aufgenommen. Damit wurde der erste Hub für Verschlüsse der Premium- und Super-Premium-Märkte geschaffen: Eine Gruppe, die in der Lage ist, heute am Markt ein Sortiment an Verschlüssen anzubieten, die hinsichtlich Vielfältigkeit, Kreativität und Performance ihres gleichen suchen.

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